Starting a business?
Silvertone is a great place to start, whether you're just considering starting a new business or you've already got your doors open and need to start attracting customers.
Here is a list of essentials when starting a new business:
- A logo. Your logo is VERY important. The logo is the first impression you will make on your customers. Your logo should capture the personality of your business and convey professionalism and high standards. Your logo will dictate the look and feel of your marketing from here on out, so it's important to design it correctly right off the bat.
- Business Cards. Your business cards are the most important marketing piece in your arsenal. It needs to be high quality, sturdy, clean, and professional (everything you want to convey about your business)
- A web site. These days, websites are essential for any type of business. People will research you on the web before doing business with you, and a second rate website, or worse - no website at all can give the impression that your business is small, unstable, too new, or you just don't care. Silvertone has several different types of websites available from very simple "brochure" sites to fully customized ecommerce suites. Whether you just want a site to give your contact details and some basic info about your business, or you need a huge site to sell thousands of products online, we can help you stand out and bring in new business.
If you want to take it one step further, you should consider these items:
- Signs and Banners. We offer a large variety of signs and banners for indoor and outdoor use. A Grand Opening banner will do wonders for a brand new store. Yard signs are essential for tradespeople like plumbers, electricians, landscapers, and home improvement businesses.
- Brochures. It is a good idea to have something handy to give out to prospects that can quickly and concisely tell them about what you do and why you do it better than everyone else. Brochures can also be great inexpensive mailable items
- Door Hangers. If you are opening a new delivery restaurant or you work in a skilled trade, you will want to target certain areas or neighborhoods. A door hanger (or mailibox hanger) is a great way to introduce your business to the area, and adding a coupon or special offer to the door hanger is a great way to get people to try you out.
- Post Cards. Targeted direct mail still gets results. Post Cards are a great inexpensive way to reach out to a targeted market. Post cards, being tangible items, carry more weight with a client or prospect than an email. They're more real and personable, and they have a better chance of being seen than an email that can be filtered out or deleted easily. Adding a coupon or special offer on your post cards will allow you to track how well they're doing because customers will have to bring that post card in to receive their special offer.
- An Event. We can help turn your Grand Opening into a can't-miss event. Events are amazing marketing tools because they create a positive association with your brand. People will associate you with the fun and excitement that they experienced at your Grand Opening event. They will see all the other people there who are also having fun, and it will cement your business in their minds as fun, cool and popular. Silvertone can manage your event no matter what the size or budget, and we can help your business get off to a running start.
Contact Silvertone Graphic Promotions today to find out what we can do to help you launch your new business, even if you're in the early planning stages, we can help you with your strategy and budget to make sure you build on a strong foundation.